Guide — Yennayer
Yennayer gifts: the Amazigh New Year
Yennayer, the Amazigh New Year, falls on 14 January and is now a public holiday in Morocco. It is the most natural date of the year to give Moroccan terroir: single-origin honeys, amlou made with almonds and argan oil, olive oil, dates and nuts roasted in Taza. Guermello has worked these products since 1994.
- Yennayer — Amazigh New Year: January 14, 2027
Yennayer, 14 January: a date that became a gifting moment
Yennayer marks the start of the Amazigh year. The date observed in Morocco is 14 January, and it is a public holiday — which has turned it into a growing occasion both for gifts between friends and family and for employers recognising their teams.
The logic of the gift differs from Eid: it is not a platter for the table but a product that says something about the country — a honey from a named region, an oil, a box of specialities.
Giving terroir: honeys, amlou, oil, dates
The products that work best for Yennayer are those with an identifiable origin: orange blossom, carob, thyme or eucalyptus honey, olive oil, argan oil, amlou (almond, argan oil, honey) and Moroccan Medjool dates. A box bringing several of these origins together says more about Morocco than a single product.
Nuts complete the selection naturally: they are roasted by hand in Taza with no added oil and no preservatives, and the dried fruit is selected. Products are sold by weight from 250 g with the price shown per 100 g, or as boxes with listed prices.
Ordering for Yennayer
The date is fixed — 14 January — which makes planning simple: allow five days for a box from the catalogue, and three to four weeks for a corporate run in series with personalisation. Delivery runs anywhere in Morocco within 24–48 h via Turboliv, cash on delivery, free over 600 MAD.
On a shorter deadline, message us on WhatsApp: preparation time can often be shortened outside peak weeks.
Compose with the real products
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Frequently asked questions
What is Yennayer?
Yennayer is the Amazigh New Year. The date observed in Morocco is 14 January and it is a public holiday: an occasion to celebrate Amazigh and Moroccan culture and its regional produce.
Why give terroir products at Yennayer?
Because the date celebrates Amazigh and Moroccan identity: a single-origin honey, an argan oil, an amlou or a box of specialities carries an identifiable origin, which a generic gift does not.
Which products suit a Yennayer box?
Orange blossom, carob, thyme or eucalyptus honey, olive oil, argan oil, amlou, Moroccan Medjool dates and nuts. A box combining several origins is the most eloquent.
Can I order for my team at Yennayer?
Yes: series, personalisation (card, wrapping) and trade pricing. For delivery by 14 January allow three to four weeks; quotes come back within 48 h.
Build a terroir gift for Yennayer
Tell us the number of recipients and the budget per person: we propose the selection and the price within 48 h.
Tight deadline? Preparation time can often be shortened — message us on WhatsApp for an expedited dispatch.
Cash on delivery · Turboliv within 24–48 h in major cities · Free delivery over 600 MAD · WhatsApp +212 764 496 121